Artist & Title is a design studio founded by Clayton Vogel.

Clayton Vogel is a designer of exhibitions, graphics, interiors, and furniture and founder of Artist & Title. He has worked on exhibitions across the United States, including in New York, New Jersey, Maryland, Florida, and in Asia.

He graduated with a BFA in Industrial Design from the University of Kansas and received the IDSA Student Merit Award for his senior thesis in footwear customization. From 2003 to 2008, he was the exhibition designer and installation manager at Asia Society Museum. During his full-time tenure at Asia Society Museum, he designed the critically acclaimed exhibition “Designed for Pleasure: The World of Edo Japan in Prints and Paintings, 1680-1860.” Through his own exhibition design practice in New York, Vogel has continued to work with Asia Society Museum; he designed “Golden Visions of Densatil: A Tibetan Buddhist Monastery”, “Nam June Paik: Becoming Robot”, and many more. 

In 2009, Vogel became design director at Hufft focusing on residential and hospitality interiors, custom furniture, and project management. In 2012 he formed Artist & Title Inc.

Most recently, Artist & Title designed the reinstallation of the Ringling Circus Museum at the Ringling Museum of Art, and the “We Do Not Dream Alone: The Triennial of Asia” at the Asia Society Museum in New York.

In addition to exhibitions and the museum environment, Artist & Title also offers turnkey design services to the supermarket and food products industries. Our work in that field includes designing everything from the store interior layouts, decor packages, graphic design, wayfinding and custom furniture, and fixtures. Our latest projects in this field are the rebranding for the Dutch juice company, Juice Brothers and the New York City supermarket chain, City Acres Market in Long Island City.

Exhibition Design Approach and Phases.

Schematic Design & Ideation
Sketching and sketch modeling are typically the first steps in our creative process. While clients may not see many of these early ideas, they are critical in this phase. Numerous general concepts are also explored through floor plans that can include an object key, color coded sections, and didactic location call-outs. This phase will also include rendered 3D models and elevation details where it helps to communicate design intent.

Design Development
Once the objects are built out we begin the process of rendering the architecture and objects. As-built dimensions, site photography and digital images of the art works in the exhibition are all utilized. Once the initial design concepts are established in both programs, we lay the design out in plan and elevation where it is required to communicate their intent.

Graphic Design
This phase is as important as any other and requires inclusion from the moment we have a basic direction for the exhibit’s design intent. Graphic design is prominent and integral to the exhibition and the museum’s general visual identity. We approach graphics under an over arching umbrella. We think about invitations, title walls, section didactics, and labels as components of a whole and they always develop in tandem. These elements must also compliment and reinforce the curator’s vision and the architecture and furniture.

Fabrication Drawings
Well crafted and well lighted casework is vital to giving the artworks a proper stage. Our drawing sets will include fabrication details for wall construction, casework and any decorative elements integrated. We have over 10 years of experience as museum professionals and are familiar with museum archival casework specifications.